We created our brand identity through our film title. We decided to create our title in a unique way so that the audience remember it more and that it will grab there attention when walking past it. Another way of showing brand identity is are slogan which is " dont be fooled by the smile" this is featured in the trailer and on the film poster. By having the slogan it is away of getting the audience to want to watch the film more and also a way of the audience remembering the film.
We also kept the colour scheme the same on the poster which are red, black, white and grey. We decided to use dark colours as this relates to the horror genre. The name of our film "SMILE" is the key factor of the film and we made it unique by have the "i" to look like a smiley face.
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Magazine Cover Analysis
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