Target Audience

We have decided on our target audience for our trailer as a group. The target audience is 15+ because we think our trailer is suitable for this age group especially because it's a horror. Also most horror films are rated 15 as the graphic and violence scenes featured wouldn't be appropriate for a younger audience. We also didn't go for an 18 as this would be targeted towards adults and not many adults watch horror films as they tend to watch family, comedy or action films. Also by having our film rated a 15 they enjoy the jump scares and the unknown of what is going to happen during certain scenes of the film.

Storyboard First Draft

The images below are of our first initial ideas for the storyboard. It includes rough sketches of what is happening in each scene, names of shots and how long each scene is going to be. This isn't our final idea as we will develop it further to finalize our  idea.

Interview- Anna

The video below is the interview with Anna who plays the role of Annie who is best friends with Katie During the interview Anna is asked questions based around the horror genre. By having the role of Annie she was able to answer the questions in detail.

These are the questions Anna was asked:

What is your role in the trailer?
What do you think the target audience for the film should be?
What do you think of the plot of the trailer?
When watching a horror film what setting/ location do you expect to be featured?
What is your favorite horror film? Why?

Interview- Kiera

The video below is of Kiera's interview. Kiera plays the role of Katie who is Emily's best friend. By having this role in the trailer she was able to answer the question in good detail. Kiera was also asked questions about the horror genre.

These are the questions Kiera was asked:

What is your role in the trailer?

What do you think the target audience for the film should be?

What do you think of the plot of the trailer?

When watching a horror film what setting/ location do you expect to be featured?

What is your favorite horror film? Why?

Interview- Charlotte

The video below is of my interview. I play the role of Lottie who doesn't like Emily (played by Ellie) genre. My role in the trailer has a rude attitude towards Annie and Katie (played by Kiera and Anna)

These are the questions I was asked:

What is your role in the trailer?

What do you think the target audience for the film should be?

What do you think of the plot of the trailer?

When watching a horror film what setting/ location do you expect to be featured?

What is your favorite horror film? Why?

Certificate Research

This shows the different age classification for all films. These are decided by the BBFC. The list of age ratings are: U, PG, 12, 15, 18.

The rating "U " means that it is suitable for children above the age of 4. Films with a U rating should be set in a positive framework and not to include any type of violence. But if it did it needs to reassure children watching the film. 

The rating PG means that there needs to be a parent present when young children are watching the film and some of the scenes in the film may be unsuitable for younger viewers. Films with this rating at suitable for children above 8 years old. This rating isn't suitable for our film as it contains scenes that are graphic and not suitable for young children. 

The film classification of 12 means that it is suitable for people to watch that are 12 years an older. This rating is given for films if the content isn't bad throughout the whole film. We again decided this age is too young as some of the scenes may disturb young children. 

The age classification of 15 means that only people over the age of 15 can watch this film because of violent scenes, strong language or scenes that are not appropriate for younger viewers. When going to watch a rated 15 film you may be asked for ID when purchasing your ticket. We decided to use this rating for our trailer as there are some graphic scenes and slight jump scares which is a perfect fit. 

The classification of 18 means that only someone over the age of 18 can watch these films. A film might get this classification because of explicit scenes, strong language, high drug used or breaching the law.

Interview- Ellie

The video below is of the main character Ellie doing an interview. Ellie plays the role of the main character Emily. During the interview is able to answer the questions in detail as she has the lead role in the trailer.

These are the questions Ellie was asked:

What is your role in the trailer?

What do you think the target audience for the film should be?

What do you think of the plot of the trailer?

When watching a horror film what setting/ location do you expect to be featured?

What is your favorite horror film? Why?

Brainstorming

The image shows the first ideas we had for the trailer. It also includes ideas for the location and props which may be used. As a group we all had similar ideas for the trailer as we all enjoy the horror genre. At first we weren't sure how to come to a conclusion together on what idea to do. Also when deciding on the detail we had to figure out how much detail we wanted to include so we did another idea just in case. Our ideas conform to the stereotypes of a horror movie as it contains scary scenes, has a build up to make it tense and the characters are vulnerable the end up in danger. We made our trailer unique as we didn't want to copy any other film but also included the stereotypes.

MOOD Board

This is our MOOD board. This shows the different props we are going to use, the camera and tripod which is similar to one we will use and the location of the trailer.

Target Audience Research

The target audience for a horror movie is 15-21 because most young people enjoy this genre as they enjoy the thrills and jump scares. Also most young people aren't frightened of gory scenes compared to an older audience who will be afraid. Also most horror films are targeted towards men as stereo typically men  men prefer enjoy violence, gory and jump scares more than a woman. Also most young males who watch horror films are still immature so get a thrill out of watching these types of films. As well as being targeted at individuals who are interested in blood,gore and supernatural activity horror films are also targeted at groups of people mostly teenagers. This is because a group of friends go to see a film to be sociable and can be scared together.

Horror films are also targeted at young couples who are going on their first date. The characters usually can be related to by the target audience especially teenagers as they're both still in school and going through some sort of drama at school. By this happening the audience feels a stronger emotion towards the film.

Final Makeup Look With Special FX

The final look we have chosen is very unique as this will give the audience the feel of goriness in a horror movie. Also by carving a smiley face on Kiera's face makes it unique as no other horror film has done this. The following photos will show the makeup in more detail and will also be explained how we did it.

This is a close up of the gunshot wound on Kiera's forehead. 2 layers of fake blood were applied. We did one layer and then applied PVA glue. After this dried we put the second layer of fake blood on which was around 20 minutes later and this made the wound look more fresh. 

This is a close up of the carved smiley face. This was made with tissue, cotton wool, PVA glue, foundation, fake blood and eye shadow. These materials made it seem more realistic give it a 3D look. We applied 2 layers of fake blood again and waited for the first layer to dry then applied the second so it looked more fresh and realistic. 

This is a close up of the black eye/bruise. This was made with just an eye shadow pallet and a little bit of foundation. This is effective as it stands out and looks realistic. Also the eye shadow is pigmented so we didn't need a lot as it blends out well. 

This is the final special effects look. It includes a black eye made with eye shadow and foundation. We then have the gunshot wound which was made with tissue, cotton wool, PVA glue, foundation, fake blood and eyeshadow. We used the eye shadow palette because it was pigmented and made everything look realistic. Finally we have the carved smiley face which is on Kiera's cheek. This is made with the same materials as the gunshot wound : tissue, cotton wool, PVA glue, foundation, fake blood and eye shadow. 

Institution Research

LionsGate 

LionsGate is an  american company which began in Canada in 1997 and  was founded by Frank Giustra, it has made some famous film including hunger games and divergent, one of the most recent film they have made is the hitman bodyguard. lion gate also have TV shows such as Nashville, anger management and nurse Jackie. Lion gate have a net income of $182.8 million as of 2015.

20th Century Fox

20th Century Fox was founded on 31st of May 1935 by William Fox, Joseph M. Scheneck and Darryl F. Zanuck in America. 20th Century Fox is one of the "Big six" film studios which is located in Los Angeles which is a little west of Beverly Hills. 20th Century Fox is famous for having television, radio and music products as well. They have made a lot of films including Avatar, Home Alone and Ice Age. They have a market cap of 57.5 billion as of May 2017. 

Paramount 

Paramount pictures is an american film studio which is based in Hollywood and is also part of the big six film company and is the second oldest film studio in the United States. The stars around the logo is to represent 22 actors and actresses in which each were honored a star each. Paramount was founded on 8th of May 1912 by W.Whodkinson, Adolph Zukor, Jesse L. Lasky. Some of their most famous films are Forrest Gump, Interstellar and Star Trek: Into Darkness.

Makeup Tutorials

The video above shows how to create a bullet wound with SFX makeup. By researching this tutorial this showed us how to do it and what materials needed to do create this look.

Storyboard First Draft

The following images are of our storyboard. We have included camera shots, the number of seconds for each scene and the sound. This is only the first draft as we are going to improve it.

Makeup Trials

We have done some makeup trials for our trailer. The images below show what we did. In order to do the makeup we used glue, different makeup palettes to create the colour of the bruise and fake blood. We did a wound on the forehead, a smile carved into the cheek, a pencil going through the hand and the bruise on the side of the face.

List Of Props For The Trailer

1. Bags with clothes in (newlook) to show Kiera and Anna have been shopping
2. Phone - for Charlotte when talking about the missing poster
3. Missing poster with picture of Ellie who has been missing for a year
4. Contact lenses - for Ellie and the officer who seem hypnotized
5. Police officer costume or badge
6. Make - up for Ellie and officer to show carved smile and other wounds on their face.

Questionnaire Feedback

We asked 12 people to fill out our questionnaire which will help us make a final decision on what we should include in our trailer as we want the audience to enjoy the trailer so by letting them help us make the different choices the will enjoy it more than if we didn't ask. This is the feedback we got.

The first graph shown above is the results from the question ' What title do you prefer?'. As you can see from the graph the most preferred is 'Smile' which has 10 votes and 'Here she comes' is the next favorite with 2 votes. This question was asked as we want to capture the audiences attention with an effective title. 

The graph shown above is the results from the question 'What location do you prefer?'. As you can see from the graph the most preferred is 'the woods' which had 10 votes and 'the park' is the next favourite with 1 vote. The location we have chosen has a woodland area nearby to a park so we are glad that the people asked agreed with the location choice.

The graph shown above is the results from the question ' What would you like to find out in the trailer?'. As you can see from the graph people want to find out 'the plot, characters and location' which had 12 votes. This helps us because we want to include features in our trailer which the audience will enjoy and attract their attention and make them want to go and watch the film.

  

The graph shown above is the results from the question 'How old are you?. As you can see from the graph most people are aged '16-18'. This helps us know which age group is going to watch our trailer. Also by asking this question we can include features in the trailer which are suitable for this age group.   

The graph shown above is the results from the question 'Are you male or female?'. As you can see from the graph most people asked are male but only by 2. This helps us decide on what to include in the trailer which will be enjoyed by both males and females. 

The graph shown above is the results from the question ' Out of fast pace and slow pace music, what one do you think is the most effective? As you can see from the graph the results are 50/50. From these results we have decided that we're going to use a mixture of fast and slow paced music throughout the trailer. 

The graph shown above is the results from the question 'What is your favourite genre of film?'. As you can see from the graph the most popular genre of film is 'Horror/Thriller'. This lets us know that the people asked will enjoy our trailer as the genre is horror.