The trailer begins with a close up of a creepy drawing which looks like a demon. This only lasts a few seconds and cuts to a fade to black screen which is followed by a still image of a figure standing in the middle of the woods. This makes the audience think that the figure may be showed in the drawing and also makes the audience wonder why they are there. Another still image comes next which is of a mother and her three children and in the background the same figure is there watching them. Two more images are shown both of children and the same figure is standing in the distance watching them. This makes the audience think that whoever the figure is targets children especially young children. Including children in a horror film is one of the stereotypical conventions as small children are evil and see and speak to invisible playmates who are evil. During the first 15 seconds of the trailer a mans voice (non-diegetic as only the audience can hear) is talking "he's real, if you say his name or even think it he'll come for you". This is effective as it puts the audience on edge and the slow, creepy music being played (non-diegetic) gets the audiences attention and gets louder towards the end as a woman sees him in a mirror.
The next part of the trailer shows the production companies who created the film which I personally don't recognise from previous horror films. The next scene shows a few ambulances and police walking around with the same voice from earlier saying "don't say it don't think it". This makes the audience wonder that someone didn't follow this rule which caused the scene with the ambulances to happen. Following on from this is the man whose voice speaking at the start and a woman talking in what looks like an intervention room. A close up is shown of the man who looks scared and upset and says "don't make me say it. If I tell you, you and your kids your all dead" By saying this makes it sound like some sort of curse has put on the man because if he tells anyone that person and their whole family dies to. Creepy tense music is being played throughout the whole trailer which is effective on the audience as this gets their attention.
The next scene begins with a long shot of a large house which looks to be near the woods with no other houses around. This is a convention of a horror film as it's advised to not buy a house or apartment which is abandoned or cheap. A few short scenes show of a group of young people in the house when it cuts to a dark room which appears to be the bedroom and a close up of a lamp is shown flickering when suddenly the music stops as the camera cuts to steam coming out of the radiator. When the young man wakes up the camera cuts from a medium shot of him to a medium/long shot of a tall dark figure which is standing at the end of the bed. The man says "what the hell is that" (diegetic) which is when his girlfriend wakes up and replies "what is it". When the figure steps out of the darkness loud music is played (non-diegetic). This will get the attention of the viewer as this is one of the many jump scare scenes in the film. The eerie music (non-diegetic) begins to play again when the young man jumps out of bed to turn on the light. Quick editing is used as the camera goes from the man getting out of bed to cutting to the part of the bedroom where the figure was spotted but typically is no longer there.
The next part of the trailer begins with one of the female characters saying "something is happening" which is when it cuts to a close up of a wall with scratch marks on it. This makes the audience wonder what or who has done this and why. The following scene is a birds eye view of four people around a candle lit table holding hands. It cuts to another scene where the main male character has found something in one of the bedroom drawers which he reads out what it says "don't say it don't think it the bye bye man". As he says this the music (non-diegetic) becomes louder and more intense. This is followed by a girl screaming and a close up is shown of a door slamming by itself. The next scene begins with one of the female characters saying "the more you think about him the closer he gets". The camera cuts to a scene of a woman in her bedroom which quickly changes to a close up of what seems to be the bye bye man. The next scene begins with a man on his phone which begins to go blurry which is shown by a close up. As the camera focuses on the image on the screen a strange figure pops up which is another jump scare. Following on from this one of the characters says "he makes you see things". This then cuts to a scene where one of the male and female characters are in a car when the man sees a maggot coming out of her eye which is shown by a close up.
The final part of the trailer is the most intense as there are a lot of quick cut editing used as the scenes only last for around three seconds each. One of the first scenes shown is a long shot of the house shown at the start set on fire with fire engines outside. This makes the audience think has the bye bye man done this or made the people do it. The main male character speaks towards the end of the first part "he makes us do things" which is followed on by him also saying "it spreads like a virus" By saying this the audience now knows that all the bad things happening towards the end have been caused by the bye bye man. One of the final scenes is of a family stuck on a train track and one of the female characters wants to help and the man with her tells her its a trap but she continues. A medium shot is shown of her facing the train as it approaches her but soon cuts to the final scene. This makes the audience want to go and watch the film as the want to find out weather she died or managed to survive. The final scene is based at the same place during 0:15 of the trailer when the man says "he bye bye man" his eye roll back which the audience now knows the bye bye man caused this to happen
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